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Monday, November 6, 2000 Volume XXV, No. 39
              Roswell, New Mexico
              
              In this issue: 
            
 Our Friends at Bush 2000
              
              Based only on the geographical focus of the Bush campaign, and the 
              seemingly blissful confidence manifested over the past two to three 
              weeks, our only logical conclusion is that Bush is going to win 
              going away. (As you will read below, our ongoing analysis does now 
              show a Bush win, but not the massive win the Bush team, and numerous 
              poll watching, and poll analysis organizations and websites now 
              expect.)
              
              We sensed about ten days ago that the Bush campaign's private polling 
              must be extremely positive and very consistently so. There is very 
              little else which can be the case AND logically explain the Bush-Cheney 
              campaign itinerary----i.e., they long ago concluded they simply 
              don't have to fight hard in what we would call the true battleground 
              states.
              
              It has seemed that every time we have caught a news story, Bush 
              or Cheney is in California, Washington, Oregon, Iowa, Illinois, 
              Minnesota, and West Virginia. True there have been a few trips to 
              New Mexico, Tennessee, Wisconsin, Michigan and Florida, but by and 
              large they have clearly focused on states which have leaned toward 
              Gore, rather than those we would have classified as "toss-ups." 
              
              
              These are the actions of a campaign which either: a) believes it 
              is going to win with more than 400 electoral votes, or b) doesn't 
              know what it is doing. Since we know the latter not to be the case, 
              we must expect a Bush landslide, regardless of our internal analysis.
              
              Again, our only conclusion is that they have information we don't 
              (obviously true)----and that information shows that Bush is going 
              to win very, very comfortably. Without that conclusion, the focus 
              of the Bush campaign would have made very little sense, at least 
              to us.
              
              Instead, it has been Gore-Lieberman whose itinerary has been one 
              which we would have scheduled for Bush: Pennsylvania, Michigan, 
              Missouri, Wisconsin, New Mexico, Florida, and New Hampshire.
              
              One final stab at it
              
              In the final analysis, Bush's "image imprint" (the five 
              fields being: ideology, charisma, leadership, policy communication 
              and perceived success/record) did change enough after strong debate 
              performances to alter his expected results in some states. The "campaign 
              efficiency" dynamic has also changed. 
              
              Despite numerous polls and now, many pundits calling this a Bush 
              landslide, the most likely scenario based on our updated formulae, 
              is one similar to the one we described on August 23rd:
              
              "roughly a 48-45 win for Bush, with Nader getting 4½" 
              (but no campaign efficiency quotient for Buchanan, presumed to be 
              forthcoming at that time, ever developed).
              
              We believe Bush-Cheney has spent the money and made the effort necessary 
              to switch Wisconsin, and probably New Hampshire (along with certain 
              changes in the candidate imprint analysis) though not Pennsylvania. 
              All other states will most likely hold as previously projected. 
              There would also be significant vote shifts among the states. Southern 
              state margins will now be significantly higher, e.g. GA will be 
              more than 200K, AL will be about 200K, Tennessee will be more than 
              50K, etc. Similarly, margins will increase in many Western and Midwestern 
              states. Gore's lead in PA will be bigger than projected, perhaps 
              some what smaller in CA and other big states. 
 In the final analysis, we cannot see the "400+ electoral 
              votes for Bush forecast by many, nor the 50-44, or 51-41 popular 
              vote margin foreseen by several internet poll watcher sites. The 
              state-by-state analysis still yields a rather narrow result:
              
              Bush 47.66
              Gore 45.73
              Nader 4.28
              Others 2.34
              
              Electoral College Recap 
|   | Bush | Gore |   | 
| East | 4 | 123 | (pick-up NH) | 
| South | 123 | 0 | No change | 
| West | 100 | 0 | No change | 
| Pacific | 0 | 76 | No change | 
| Midwest | 55 | 57 | (pick-up WI) | 
 282 256
              
              Final Popular Vote (000) 
|   | Bush | Gore | Nader | Others | 
| East | 9,310 | 11,866 | 1,218 | 578 | 
| South | 11,905 | 10,178 | 304 | 489 | 
| West | 9,187 | 6,081 | 490 | 332 | 
| Pacific | 6,581 | 7,237 | 1,103 | 462 | 
| Midwest | 11,318 | 10,983 | 1,221 | 509 | 
 48,301 46,345 4,336 2,370
              (47.66) (45.73) (4.28) (2.34%)
              
              101,352,000 total votes